Art direction for 10 Chevrolet catalogues and correspondent e-brochures for the European market, one developed for each carline. Supervisor of the graphic designers team who finalized the project; supervising and managing the production; direct contact with the client.
Agenzia: Commonwealth European HUB - McCann Worldgroup Milano
10 catalogues covers for all the carlines available in Europe: SPARK, AVEO, CRUZE, TRAX, ORLANDO, CAPTIVA, MALIBU, CAMARO, CORVETTE, VOLT.
The first spread inside each catalogue describes the Chevrolet’s institutional campaign concept: “FIND NEW ROADS”. We can see the car, a street which is representative for the target audience and a more evocative image which portraits the multiple possibilities that one has along his life, all influenced by instinct, character or imagination.
Trax catalogue.
The images were built by introducing a CGI car image in an existing background. Supervisoring on the post-production team that was in charge on this project.
Art direction of the digital version for all the catalogues.
